MIGRAIN: Reading an Image

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1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.





Reebok use two different images within one advert to generate a reaction from the audience. The first picture Reebok used is of 50 Cent portraying him as a 'gangster' or a 'criminal' suggesting that he is a person that people were/are afraid of. The dim lighting focused on his face enhances his stern look suggesting that what ever Reebok is trying to convey, he is very serious about it. Looking at his clothing, the chain around his neck and the cap reinforces typical stereotypes of black people suggesting that they should be feared of and that they are criminals. The fact that they have used 50 Cent does show diversity and could suggest that Reebok does not discriminate amongst Black people. The second image within the advert of a criminal record of his fingerprints suggesting that whatever you do there will always be traces and you can't hide anything. Reebok deliberately used this image to suggest to their audience that there is always opportunities available for change and improvement. Reebok could be making their audience aware that they would like to help people get back on to the right track.  The font that has been used for the quote 'i am what i am' suggests that Reebok supports people who have been discriminated and that you shouldn't change for society.
Analysis of Nike advert

 Nike clearly shows what they are trying to convey by using a large font and headline for this print magazine cover. Nike are trying to encourage people to buy their product but also exercise more. Nike are trying to convey positive messages to their audience that they should stay healthy and fit, by buying their product it will inspire some people to maintain a healthy lifestyle. The main image clearly shows the audience what they could be buying and the colour use of the red is quite significant because it stands out amongst all the dark greyish colours. The colour red connotes strength, power and dominance attracting the customers even more so that they would buy their product. The main tagline 'the shoe works if you do' suggests that the only way people will feel a difference is if they put the shoes on and move around, it is another way for encouraging people to exercise and stay fit. The mini paragraph describes to the customers what they would be investing their money in and tempting them even more to buy their product because you can 'stay fly and stay fresh' but also remain 'comfortable' while being in 'style,' which really sells their product.



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