Shivani's Media blog 1 - Mr Halsey

Reebok advert Dominant:   The dominant reading for this advert is that Reebok is suggesting that people who have made bad choices in the past can always change. Reebok uses 50 Cent to show their audience that there are always opportunities to improve your life and make the right choices.  Negotiated:   The negotiated reading would be that Reebok presents 50 Cent as a 'criminal' or as a 'gangster' because of the way they have portrayed him with the chain around his neck and the cap. However, they are also attracting more of an audience because they have used a famous person and when people would see him they would want to buy Reeboks products Oppositional:   Reebok have presented themselves to the audience that they are a company that associates with criminals only. They are suggesting to the audience that if you are a criminal then you should buy Reebok products. People wouldn't want to buy their products because Reebok associates themselves with crimin

1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting. Reebok use two different images within one advert to generate a reaction from the audience. The first picture Reebok used is of 50 Cent portraying him as a 'gangster' or a 'criminal' suggesting that he is a person that people were/are afraid of. The dim lighting focused on his face enhances his stern look suggesting that what ever Reebok is trying to convey, he is very serious about it. Looking at his clothing, the chain around his neck and the cap reinforces typical stereotypes of black people suggesting that they should be feared of and that they are criminals. The fact that they have used 50 Cent does show diversity and could suggest that Reebok does not discriminate amongst Black people. The second image within the advert of a criminal record of his

1) What type of text is it? This is a magazine cover for 'Shape' which is a female fitness magazine. 2) How do you know? What are the key conventions that allowed you to identify the text? The most obvious convention would be the main image of Naomi Campbell in a swimsuit but also the many story lines such as '24 minutes to slim' or ' The easy way to eat less.' The masthead 'Shape' is significant as well because part of it is covered which suggests that it is an exclusive magazine because their readers are loyal and just by the other features they would be able to tell that this is the Shape magazine cover. Also, the simple bar-code and date shows us that this is a magazine for sale and that there are many different issues available. 3) In your opinion, who is the target audience for this media text? In my opinion the target audience is females who are looking to get healthy and fit. This is aimed at women who are aged within their mid-twenties on

Newspapers Which daily newspapers (if any) do you read? I read The Sun, Daily mail and The Guardian.  What sections of newspapers do you turn to first, and why? I turn over to the entertainment section first because I like to read about the latest celeb gossip. I like to know what goes on in their lives as I follow them on social media and the entertainment section just gives me more of an insight into their lives. What sections do you never read, and why? I never read the sports section because I am not interested in it.  What kinds of stories do you usually read and why? I like to read stories that are quite moving but also stories that can teach me something. Do you, or someone else, buy the newspaper you read? I buy newspapers sometimes because I usually just borrow from someone who already has it. Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? Yes, I look at Daily mail online because it

1) Why did you choose A Level Media Studies? I chose Media because I enjoyed studying it for GCSE's and it was a subject that I was always interested in.  2) Did you take GCSE Media Studies (either here at Greenford or a different school)? Yes, I did studied Media at Greenford High School. 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework tasks did you complete? What would you say your strengths and weaknesses were in GCSE Media? I achieved an A* in Media GCSE, I had to create a music video, a magazine cover and a film poster. I also had to complete several writing tasks for each of the practical tasks. 4) What grade do you hope to achieve in A Level Media? I wish/aim to get an A* but I will be happy with an A.  5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? I'm not too sure about what I would like to do after A levels but I definitely want to go into something creative. I