Shivani's Media blog 1 - Mr Halsey

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). ... WWW: You start well with a solid answer on ownership and control. From there, it is difficult to find much to credit... ultimately. The lesson here is that missing lessons and vital content has a major impact on progress and test results. EBI: Clearly, you need to learn/revise certain topics: public service broadcasting, audience effects theory Q3 specifically mentions cultivation theory but your answer didn't. Learn this! Once you know the material, you will need much more depth and sophistication to reach the higher grades. I firmly believe you are capable but we need to start seeing some evidence.  2) Read the  mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. 1. I missed out on the following strategies: Synergy, Conglomerate ownership, Diversification

Adidas 1) Adidas is a brand that focuses on producing sportswear with great quality. I think it's brand values would mainly be focused on quality and control. Adidas would fit into elite people, successful careers and self importance and pride. Adidas is associated with successful people and elite athletes which provides them with star power. Using star power helps them suggests to the consumers that they too ca be as successful as the stars if they purchase Adidas' products.  2) Adidas wants their consumers to be successful like stars.  3) Adidas in one word: Motivation  Apple 1) Apple's brand values would be quality and aesthetics. Apple strives to make their products look chic and sophisticated in order to attract their consumers because they won't get a product like Apple's anywhere else. Apple fits into the lines of appeal of rich, luxurious lifestyles. This is because Apple products are quite expensive and people in the ABC1 class would pur

Read the Fact sheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? Cultural Industries The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing, music, as well as crafts and design. Cultural industries are seen as adding value to society and individuals. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. How ever, he identifies that in contemporary societies the cultural industries often produce texts that do not support these conditions. Cultural companies need to continuously compete with each other to

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. The Walt Disney  Company, commonly known as  Disney , is an American diversified multinational mass media and entertainment  conglomerate , headquartered at  the Walt Disney  Studios in Burbank, California. It is the world's second largest media  conglomerate  in terms of revenue, after Comcast 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. Yes, I think the government should prevent media conglomerates from becoming too dominant because it could own too mu

Read Media Factsheet 030 - Media and Audiences -The Effects Debate and answer the following questions: 1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') - I do not play violent video games but I do watch some films that contain violence. No, I am not vilent in real life. - Yes, I see a lot of adverts with products that I would like to buy.  - No, I don't really watch documentaries.  2) What are the four categories for different effects theories? - Direct effect theories  - Diffusion theories  - Indirect effect theories - The pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?  Some texts which have been blamed for specific events: - Child's Play = The murder of Jamie Bulger - Marilyn Manson = The Columbine High School shootings  - Natural Born Killers = a number of murders committed b

Create a new blogpost called 'Public service broadcasting' and complete the following tasks: Ofcom report Read the first few pages of this  Ofcom report into Public Service Broadcasting in 2017 . 1) How does the report suggest that TV viewing is changing? The amount of time people are spending viewing content is increasing all the time especially on different devices such as phones and tablets or even computers. Young adults are watching non-PSB content and many behavioural changes are being seen not just within this group but with people over the age of 45.  2) What differences are highlighted between younger and older viewers? Between 2015 and 2016, the average daily viewing among children and 16-24 year olds fell by 10 minutes each whereas viewing by over 64s increased by 2 minutes. Also, watching on-demand television is icreasingly popular amongst younger viewers. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? The

1) Media consumption audit  2) Language: Reading an image - advert analysis 3) Reception theory 4) Semiotics: Icons, Indexes and Symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions  7) Audience classification - psychographics presentation 8) October assessment learner response  9) Audience theory 1 10) Audience theory 2 11) Audience theory: Media Effects Factsheet

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think the media maybe part responsible for anti-social behaviour but it is not the only reason because there are several different things that can make some one more aggressive. The media does play a big part to encouraging anti-social behaviour because people become attached to it and assume that to do anything they will need the media and therefore avoid trying to look for different approaches. Also, the media is how people find out about what sort of events are going on in the world and from the news we get to see what sort of violence there is in some countries. Some people become more aggressive when they see some sort of violence on the news and from that observation they will imitate what they have seen on to others.  2) How is social learning theory relevant in the digital age? Are young people now le

Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The Hypodermic needle model suggests that the media injects information into the audience and therefore can have a dangerous effect on us. This article links to the theory because it shows how playing a violent video game for an hour over a three day period can increase aggressive behaviour towards others. 2) How does coverage of the Talk Talk hacking case link to the hypodermic needle model? Why might someone  criticise  this front page?  The cover-line states that this 15 year old boy is a 'violent video game addict who rarely leaves his room,' the way they have portrayed him links to the idea that different media can influence the way audiences behave and some of these influences can have a bad effect on the audiences that can be long lasting. Some people may criticise this front page because the article is sug