Shivani's Media blog 1 - Mr Halsey

1) Media consumption audit  2) Language: Reading an image - advert analysis 3) Reception theory 4) Semiotics: Icons, Indexes and Symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 

Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative   and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Hunger Games Equilibrium:   Introducing the main protagonist Katniss who has gone hunting in the woods which represents her practising for the Hunger Games if she was chosen. Disequilibrium:  When Katniss' sister gets chosen for the games, Katniss volunteers as tribute and sacrifices herself to save her sister. New Equilibrium:  Katniss and her companion Peeta win the game together. Katniss then returns home to meet her family and friends. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character

1) Find three examples for each: icon, index and symbol. Provide images or links. 2) Why are icons and indexes so important in media texts? Icons are important because they provide the consumers with a greater understanding as to what the text is trying to convey. It would be difficult for the audience to understand or to relate to whatever is being conveyed if there weren't any icons. Indexes are significant too because they allow the audience to make links with other things because indexes give an implied sign allowing the audience to infer their own meaning. Without indexes it would be harder to create texts for the producer because it wouldn't allow the audience to have a deeper understanding of what is being conveyed. 3) Why might global brands try and avoid symbols in their advertising and marketing? Global brands try avoiding the use of symbols because their advertising can often be misinterpreted. Some symbols could mean different things