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Men's Health - Audience

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Read the  Men's Health Media Pack  in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions: 1) How does the magazine introduce itself? It introduces it self by stating: "  Men’s Health is the biggest-selling men’s lifestyle  magazine, both in the UK and worldwide.  It’s success is built on a winning editorial formula which  combines visually-engaging health, wellbeing and  nutrition features with premium content covering  fashion, grooming, watches, tech and travel." 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Men's Health view of masculinity is quite lavish of a men who like to take care of themselves and spend a lot of money in order to be presentable to society.  3) How do the print statistics for Men's Health compare to GQ and Esquire? 4) What is the difference between circulation and readership? Circul

Advertising Learner Response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: You have made progress from the last assessment and there is real potential for a much higher grade. You have clearly revised the theories so now it is a case of developing exam technique.  EBI: For longer questions (Q2+Q3) make sure you stay focused on the question (e.g cultural and historical context) and write each paragraph in enough detail. Avoid repetition. Planning longer answers/essays will help with this. Revise MIGRAIN and Film Language. For Q1 you have missed out on some key mise-en-scene analysis.  2) Read the whole  mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Q1) -  Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key light