Industries: Brand Values

Adidas

1) Adidas is a brand that focuses on producing sportswear with great quality. I think it's brand values would mainly be focused on quality and control. Adidas would fit into elite people, successful careers and self importance and pride. Adidas is associated with successful people and elite athletes which provides them with star power. Using star power helps them suggests to the consumers that they too ca be as successful as the stars if they purchase Adidas' products. 

2) Adidas wants their consumers to be successful like stars. 

3) Adidas in one word: Motivation 

Apple

1) Apple's brand values would be quality and aesthetics. Apple strives to make their products look chic and sophisticated in order to attract their consumers because they won't get a product like Apple's anywhere else. Apple fits into the lines of appeal of rich, luxurious lifestyles. This is because Apple products are quite expensive and people in the ABC1 class would purchase the products.

2) Apple wants their consumers to feel luxurious.

3) Apple in one word: Advanced 

Disney

1) Disney fits into the lines of appeal of dreams and fantasy and happy families. Disney provides the consumers with a whole new world within their products where consumers can escape and join their favourite characters on a journey. Disney also fits in to happy families because their content is suitable for all ages and Disney want families to enjoy their films and shows together. Disney also fits 

2) Disney makes consumers feel apart of a family.

3) Disney in one word: Magic

Zara

1) Zara's brand values are quality and the fact that they can provide a new product to consumers within two weeks while other retailers take months and maybe years. Zara has lines of appeals of rich, luxurious lifestyles, glamorous places. This is because Zara is a high end fashion brand that has been around since the 1970's and have always responded to trends in a quicker way than others. They produce clothing from quality materials and price their products quite high targeting an ABC1 audience.

2) Zara products are based on consumer trends.

3) Zara in one word: trendsetting

Nike

1) Nike focuses on the quality of their products to ensure that they are comfortable for their consumers. Nike fits in to successful careers and elite people. This is because they use star power to encourage audiences to buy their products. By using star power, consumers would think that they too can be as successful as them if they have Nike products. 

2) Nike provides comfort and quality products.

3) Nike in one word: comfort