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Shivani's Media blog 1 - Mr Halsey

Audience classification: Psychographics presentations

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- November 09, 2017

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Men's Health - Industries and the impact of digital media

- July 13, 2018

Men's Health - Industries case study blog tasks This is a comprehensive case study covering a range of Industry contexts. It is divided into three sections: Hearst publishing, the impact of digital media and Men's Health online platforms. You will need to allow for at least two hours to work through the following tasks. Hearst publishing Research Hearst publishing by looking at the Hearst UK website and the Wikipedia entry for parent company and conglomerate Hearst Communications . 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst Communications is an American media conglomerate based in New York that is over 130 years old and is still owned by the Hearst family. 2) What media industries and brands make up the Hearst Communications conglomerate? It owns a range of media and business information brands including American newspapers, magazines (e.g. Cosmopolitan), half of the A&E Network TV channel and 20% ...

Semiotics- Icon, Index and Symbol

- October 28, 2017

1) Find three examples for each: icon, index and symbol. Provide images or links. 2) Why are icons and indexes so important in media texts? Icons are important because they provide the consumers with a greater understanding as to what the text is trying to convey. It would be difficult for the audience to understand or to relate to whatever is being conveyed if there weren't any icons. Indexes are significant too because they allow the audience to make links with other things because indexes give an implied sign allowing the audience to infer their own meaning. Without indexes it would be harder to create texts for the producer because it wouldn't allow the audience to have a deeper understanding of what is being conveyed. 3) Why might global brands try and avoid symbols in their advertising and marketing? Global brands try avoiding the use of symbols because their advertising can often be misinterpreted. Some symbols could mean different things...

Men's Health - Audience

- June 12, 2018

Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions: 1) How does the magazine introduce itself? It introduces it self by stating: " Men’s Health is the biggest-selling men’s lifestyle magazine, both in the UK and worldwide. It’s success is built on a winning editorial formula which combines visually-engaging health, wellbeing and nutrition features with premium content covering fashion, grooming, watches, tech and travel." 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Men's Health view of masculinity is quite lavish of a men who like to take care of themselves and spend a lot of money in order to be presentable to society. 3) How do the print statistics for Men's Health compare to GQ and Esquire? 4) What is the difference between circulation and readership...