Newspapers: The death of print media
1) What has happened to print media in the last 30 years?
Print media was one of the main sources of information for audiences. The introduction of digital media has had the largest impact on print media and not just newspapers.
2) Why is the Independent newspaper such a good case study for the decline in print media?
The Independent is a good case study because it has recently 'died' in the printed form (1986-2016). The Independent was a broadsheet newspaper established in 1986. In an age where Rupert Murdoch has reduced printing costs, and his papers reigned supreme, the Independent offered a fresh and non-aligned perspective.
3) What was the Independent newspaper famous for?
At the time of its launch, the Independent used the advertising slogan “It is. Are you?” which reflected the direct and challenging approach to contemporary splash headlines of the time. The newspaper’s selling line was, until 2011, “free from political bias, free from proprietorial influence”, and the reporting somewhat reflected this; in the last decade of its publication the Independent became known for its unorthodox and campaigning front pages.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
Lebedev claimed that the ceasing of a printed version was a bold transition to a digital-only future. “The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.” Evegeny Lebedev, 201
5) How do online newspapers make money?
Online newspapers make money primarily through advertising and clickbait- they receive a small amount of revenue per person who visits their site.
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
Simon Kelner, the paper’s longestserving editor said, “For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”
7) What is the concern with fake news? What does 'post-truth' refer to?
The main concern regarding fake news is that having more and more content online makes it increasingly difficult to monitor what is real and what isn't. Online news sites are easy to set up, and the simple news format is easy to replicate
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I think some news should be free because everyone has the right to receive the truth and be aware of what is going on in the world. If people are told to pay then it would decrease their readings and the newspapers would eventually decline.
Print media was one of the main sources of information for audiences. The introduction of digital media has had the largest impact on print media and not just newspapers.
2) Why is the Independent newspaper such a good case study for the decline in print media?
The Independent is a good case study because it has recently 'died' in the printed form (1986-2016). The Independent was a broadsheet newspaper established in 1986. In an age where Rupert Murdoch has reduced printing costs, and his papers reigned supreme, the Independent offered a fresh and non-aligned perspective.
3) What was the Independent newspaper famous for?
At the time of its launch, the Independent used the advertising slogan “It is. Are you?” which reflected the direct and challenging approach to contemporary splash headlines of the time. The newspaper’s selling line was, until 2011, “free from political bias, free from proprietorial influence”, and the reporting somewhat reflected this; in the last decade of its publication the Independent became known for its unorthodox and campaigning front pages.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
Lebedev claimed that the ceasing of a printed version was a bold transition to a digital-only future. “The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.” Evegeny Lebedev, 201
5) How do online newspapers make money?
Online newspapers make money primarily through advertising and clickbait- they receive a small amount of revenue per person who visits their site.
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
Simon Kelner, the paper’s longestserving editor said, “For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”
7) What is the concern with fake news? What does 'post-truth' refer to?
The main concern regarding fake news is that having more and more content online makes it increasingly difficult to monitor what is real and what isn't. Online news sites are easy to set up, and the simple news format is easy to replicate
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I think some news should be free because everyone has the right to receive the truth and be aware of what is going on in the world. If people are told to pay then it would decrease their readings and the newspapers would eventually decline.
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