Advertising and Marketing Index

-
1) Introduction: Narrative in advertising 

Comments

Post a Comment

Popular posts from this blog

Semiotics- Icon, Index and Symbol

-
Image
1) Find three examples for each: icon, index and symbol. Provide images or links. 2) Why are icons and indexes so important in media texts? Icons are important because they provide the consumers with a greater understanding as to what the text is trying to convey. It would be difficult for the audience to understand or to relate to whatever is being conveyed if there weren't any icons. Indexes are significant too because they allow the audience to make links with other things because indexes give an implied sign allowing the audience to infer their own meaning. Without indexes it would be harder to create texts for the producer because it wouldn't allow the audience to have a deeper understanding of what is being conveyed. 3) Why might global brands try and avoid symbols in their advertising and marketing? Global brands try avoiding the use of symbols because their advertising can often be misinterpreted. Some symbols could mean different things...
Read more

OSP: Paul Gilroy - Diasporic identity

-
Image
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Gilroy argues that racial identities are historically constructed, formed by civilisation, slavery, nationalist philosophies and consumer capitalism.  ‘Race’ [is not] the eternal cause of racism [but is] its complex, unstable product. I should probably emphasise at this point that neither race nor racism are the exclusive historical property of the minorities who are their primary victims. (Gilroy, 2004) Gilroy is saying that racism isn’t caused by race, racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural phenomenon 2) What does Gilroy sugge...
Read more

Teen Vogue: Audience and Representation

-
Teen Vogue: Audience and Representation blog tasks Create a new blogpost called 'Teen Vogue Audience and Representation' and work through the following tasks to complete the audience and representation aspects of your Teen Vogue case study: Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? "Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities." Target audience is young ages 16-24 and are well educated. They are intelligent and like to keep aware of what is going around in the world.  Although the brand name suggests a teenage audience,...
Read more