Shivani's Media blog 1 - Mr Halsey

Introduction to radio: blog tasks Create a new blogpost called 'Introduction to Radio' on your  Media 2 Coursework blog  and complete the following tasks: BBC Sounds Read  this Guardian feature on the launch of BBC Sounds  and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed. 3) What is BBC Sounds? BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape. "BBC Sounds, a new app and website that formally launches on Tuesd...

1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Teen Vogue - background and textual analysis 3) OSP: Teen Vogue - audience and representation 4) Newspapers: Assessment learner response 5) OSP: Teen Vogue - industry and social media 6) OSP: Hall and Gilroy - media theory 7) OSP: The Voice - blog case study

MailOnline close-textual analysis Go to MailOnline and analyse the stories currently featured: 1) What are the top five stories? Are they examples of soft news or hard news? The top five stories from 14/12/18: 1) Theresa May and the 'no deal' Brexit - Hard News 2) British Holidaymakers will be charged 7 euros to visit EU - Hard News 3) Theresa May and the backstop - Hard News 4) Richard LittleJohn: Fifty shades of may - Soft News 5) Simon Cowell's girlfriend looks at her own photo on mail online on holiday - soft news  2) What celebrity content is featured? - Lauren spotted checking out her holiday snaps ( this story is featured twice) - Sir Paul McCartney's London mansion is broken into  - Kylie Jenner in see-through dress  3) What examples of ‘clickbait’ can you find? I think the section on the right called "Don't Miss" features examples of clickbait as they force the reader to click on the story to read on. The headlines always reveal ...

Teen Vogue: Audience and Representation blog tasks Create a new blogpost called 'Teen Vogue Audience and Representation' and work through the following tasks to complete the audience and representation aspects of your Teen Vogue case study: Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? "Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities." Target audience is young ages 16-24 and are well educated. They are intelligent and like to keep aware of what is going around in the world.  Although the brand name suggests a teenage audience,...

Teen Vogue: background reading Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? It was an article (written by Lauren Duca) about the actions of Trump and how he is gaslighting America. *Gaslighting: manipulating someone to the point where they question their own sanity.  5-year-old Lauren Duca, a Teen Vogue contributing editor and award-winning writer for the likes of Vice and the New Yorker published an excellent piece regarding Donald Trump gaslighting America. She wrote “To gaslight is to psychologically manipulate a person to the point where they question their own sanity, and that’s precisely what Trump is doing to this country,” She also gave readers excellent advice, stating  “Refuse to accept information simply because it is fed to you, and don’t be afraid to ask questions.”...