Oh Comely - Representation
1) How do representations in Oh Comely challenge stereotypes?
Oh Comely challenges stereotypes because they reinforce the idea of body confidence. Oh Comely features a model on the front cover who is wearing minimal make up which suggests that they represent women in a more 'natural' way. It looks as if there hasn't been any editing on the picture which reinforces the 'natural' vibe Oh Comely is trying to portray.
2) What representations of race, ethnicity and nationality can be found in the 'Speaking Out' feature?
Oh Comely provides a diverse and positive representation of race, ethnicity and nationality.
3) What representation of women and femininity can be found in Oh Comely?
Women and femininity is represented in a very positive way. The women are seen as powerful and confident through Oh Comely. Also, after the front cover there is a double page spread of a photo about a protest/march for empowering women. This reinforces the idea that Oh Comely support women at all costs.
4) Why might Oh Comely deliberately under-represent men? (The absence of men in the magazine appears to be a largely deliberate move by the editors).
They might under-represent men because the mass of their target audience is young, intelligent females who support the idea of empowering women and feminism. The absence of men show that women are in control and that this is a magazine that would support them.
5) Does Oh Comely fit into the possible fourth wave of feminism? Or is it evidence of post-feminism - that feminism is no longer needed?
I think Oh Comely fits into the fourth wave of feminism because they do use social media to deliver their opinions and thoughts to the consumers but they also use traditional print method. I think Oh Comely reinforces the fact that feminism is still needed because there are still people who believe women are not equal.
6) How does the 'More than gender' feature challenge Levi-Strauss's structuralist theory of binary opposition?
It challenges the theory of binary oppositions because it suggests that we are in control of our own identities and can construct them in any way. Also, the feature reinforces gender fluidity where you can be both instead of just either male or female.
7) Judith Butler argues gender is a performance. How does Oh Comely challenge traditional gender roles? You should refer to both the cover and the selected CSP features.
Oh Comely challenges traditional gender roles because of the way the model on the front cover is represented. She reinforces gender fluidity because of the minimal make up and the sort of masculine clothing she is wearing. Also, the feature of 'more than gender' supports gender fluidity and believes gender is not fixed.
8) Angela McRobbie explored the empowering nature of women's lifestyle magazines in the 1990s. Oh Comely seeks female empowerment in a different way. What differences can you find between Oh Comely and more traditional women's lifestyle magazines such as Cosmopolitan or Glamour?
Oh Comely seeks female empowerment in a way that supports the idea of 'naturalism' and 'body confident', Oh Comely want women to feel happy the way they are and do not want women to change themselves for society. Where as more traditional women's lifestyle magazines such as Cosmopolitan and Glamour seek female empowerment by suggesting they should become fit and look in a certain way.
9) David Gauntlett argues that identity is becoming more fluid, media representations change over time and that there are generational differences. Does Oh Comely support this viewpoint?
Yes, definitely Oh Comely supports this viewpoint because of the 'more than gender' feature.
10) It has been argued that Oh Comely is a far more open text (Stuart Hall - encoding and decoding) with more room for negotiation in interpretation. Do you agree with this view? Why?
I agree that Oh Comely is an open text and there is more room for interpretation because the text is quite simple yet ambiguous as well as the cover lines and images, this allows the reader to interpret it in any way they would like too.
Oh Comely challenges stereotypes because they reinforce the idea of body confidence. Oh Comely features a model on the front cover who is wearing minimal make up which suggests that they represent women in a more 'natural' way. It looks as if there hasn't been any editing on the picture which reinforces the 'natural' vibe Oh Comely is trying to portray.
2) What representations of race, ethnicity and nationality can be found in the 'Speaking Out' feature?
Oh Comely provides a diverse and positive representation of race, ethnicity and nationality.
3) What representation of women and femininity can be found in Oh Comely?
Women and femininity is represented in a very positive way. The women are seen as powerful and confident through Oh Comely. Also, after the front cover there is a double page spread of a photo about a protest/march for empowering women. This reinforces the idea that Oh Comely support women at all costs.
4) Why might Oh Comely deliberately under-represent men? (The absence of men in the magazine appears to be a largely deliberate move by the editors).
They might under-represent men because the mass of their target audience is young, intelligent females who support the idea of empowering women and feminism. The absence of men show that women are in control and that this is a magazine that would support them.
5) Does Oh Comely fit into the possible fourth wave of feminism? Or is it evidence of post-feminism - that feminism is no longer needed?
I think Oh Comely fits into the fourth wave of feminism because they do use social media to deliver their opinions and thoughts to the consumers but they also use traditional print method. I think Oh Comely reinforces the fact that feminism is still needed because there are still people who believe women are not equal.
It challenges the theory of binary oppositions because it suggests that we are in control of our own identities and can construct them in any way. Also, the feature reinforces gender fluidity where you can be both instead of just either male or female.
7) Judith Butler argues gender is a performance. How does Oh Comely challenge traditional gender roles? You should refer to both the cover and the selected CSP features.
Oh Comely challenges traditional gender roles because of the way the model on the front cover is represented. She reinforces gender fluidity because of the minimal make up and the sort of masculine clothing she is wearing. Also, the feature of 'more than gender' supports gender fluidity and believes gender is not fixed.
8) Angela McRobbie explored the empowering nature of women's lifestyle magazines in the 1990s. Oh Comely seeks female empowerment in a different way. What differences can you find between Oh Comely and more traditional women's lifestyle magazines such as Cosmopolitan or Glamour?
Oh Comely seeks female empowerment in a way that supports the idea of 'naturalism' and 'body confident', Oh Comely want women to feel happy the way they are and do not want women to change themselves for society. Where as more traditional women's lifestyle magazines such as Cosmopolitan and Glamour seek female empowerment by suggesting they should become fit and look in a certain way.
9) David Gauntlett argues that identity is becoming more fluid, media representations change over time and that there are generational differences. Does Oh Comely support this viewpoint?
Yes, definitely Oh Comely supports this viewpoint because of the 'more than gender' feature.
10) It has been argued that Oh Comely is a far more open text (Stuart Hall - encoding and decoding) with more room for negotiation in interpretation. Do you agree with this view? Why?
I agree that Oh Comely is an open text and there is more room for interpretation because the text is quite simple yet ambiguous as well as the cover lines and images, this allows the reader to interpret it in any way they would like too.
Comments
Post a Comment