Shivani's Media blog 1 - Mr Halsey

Narrative in advertising: blog task   Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions: 1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. This advert uses Todorov's theory of Equilibrium. Within this advert, we are able to see a lot of different characters and how an issue stops them from achieving their goal which is their equilibrium. Each character is seen with a dilemma for example at 2:30 we see a teenage boy who has to 'be his own security' in order to play on the basketball court. This is considered to be the disequilibrium and by becoming strong and confident he manages to 'scare' the much older and scary looking people which acts as the new equilibrium.  It is clear that this advert has applied Strauss' theory of Binary Oppositi...

1) Media consumption audit  2) Language: Reading an image - advert analysis 3) Reception theory 4) Semiotics: Icons, Indexes and Symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions  7) Audience classification - psychographics presentation 8) October assessment learner response  9) Audience theory 1 10) Audience theory 2 11) Audience theory: Media Effects Factsheet 12) Industries: Ownership and Control  13) Industries: Regulation  14) Industries: Hesmondhalgh - The Cultural Industries  15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal  17) Representation: Introduction - Taken trailer analysis  18)  Representation: Theory - MM article and application of theory 19)  Representation: Feminism - Everyday Sexism and Fourth Wave MM article   20)  Representation: Feminist theory   21) January assessment learner response   22) R...

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article talks about how ideologies of Panem and the Capitol are manipulated by the use of the media and propaganda.   2) What view of capitalist ideology is presented in the Hunger Games films? In the dystopian society of Panem, there are 13 districts that exist where poor people reside; these people struggle to survive on small amounts of food, while they work to provide power,coal,technology and food for the Capitol where the wealthy people live. Every year, two children from each district are sent to partake in the Hunger Games in order to keep the districts under control as a punishment for previous rebellions and to warn them not to go against the Capitol.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The film uses the media to broadcast every aspect of the game...

Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people watching and tweeting than usual. 1) What examples of  binary opposition  can you suggest from watching this clip? The first binary opposition we notice is the contrast between Russel Brand's clothing of an unbuttoned shirt with his hair out and a scruffy beard where as Nigel Farage is wearing a suit which is formal and expected of him because he is a party leader. Nigel Farage has short hair and is wearing a tie which suggests he is trying to convey he is a serious politician, however, Russell Brand seems quite relaxed and laid back. Another binary opposition seen is 'Immigration vs No Immigration' where Russell Brand is left wing who is pro immigration and supports the working class compared to Nigel Farage who is right wing and is against immigration.  2) What  ideologies  a...

1) What is collective identity? Write your own definition in as close to 50 words as possible. A 'collective' identity is when a collection of people share similar understanding of the world as well as similar traditions and values.  2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? - British flag               - Cricket  - Fish and chips          - Parliament  - Central London        - Pubs     - Rainy weather         - Royal family  - Football                  - The Beatles  3) How does James May's Top Toys offer a nostalgic representation of Britain? James May's Top looks at the British culture ...

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you?: We all are involved in constructing an image to communicate our identity; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. I think, therefore I am: How we were perceived was based on the social constructs: CAGES From citizen to consumer:  Edward Bernays stated that people stopped behaving as 'active citizens but as passive consumers'; advertising and marketing was used to persuade people to buy things that they should want. The rise of the individual:  By the late 1960-70s people started to define themselves as individuals who wanted to express their 'differences' and 'uniqueness' - Lacan challenged the concept of individualism by suggesting we are 'fragmented' meaning we have more than one identity that change depending on external circ...

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our  Media Magazine archive is here ). 1) What are the two texts the article focuses on? - Pan Am - Beyonce's music video "Why don't you love me?" 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am: One of the main characters is on the front of a magazine cover, the image is highly constructed and mediated, the image can be visually enjoyed by men. Another example is when Laura was having her weight and appearance checked and being humiliated. Women use their looks to empower themselves and use their uniforms to gain access to places. In the series women are seen to be exploiting themselves in order to lead a lavish lifestyle and to get what they want. In the last scene where the stewardesses are walking in slow motion is a great example of male gaze because men stop to stare at them because of their makeup and leg...